Trust signals are things like product and service reviews, positive mentions in forums, comments on your blog posts, etc. In short, any positive activity by your users around your products, brand, or content. When influencers in your industry talk about your brand and cite your content, they are essentially vouching for you. That peer approval from a trusted, authoritative expert will help improve the credibility of your brand, your author, and your content in Google’s eyes.
Good technical SEO means that Google will find your content easily, and that content will be easy for it to digest and understand. best local seo company Trust signals indicate to Google that your brand, your products, and your content are appreciated by your users/customers.
Trustworthy -Google wants to send its users to content from a source it is confident will satisfy its user — a credible brand or person it trusts. Google says, “we are organizing the content of the web.” That is a lovely way of putting it.
Another issue for crawlability is having pages behind a paywall, or login page — Google cannot access those pages and so cannot know what content they contain. Technical is all about the quality of the infrastructure that delivers your content.
The raters also identify explicitly bad content — they will flag content that is low quality, or has no credibility, or is outright misleading. Google aims to exclude this type of content since it does not give a good user experience for their users. Google wants to send its users to websites that give a great user experience .
Once again, we are looking for relevancy — approval from an authoritative figure within your industry. A mention of your brand is a signal to Google, even without a link. Google understands that someone is talking about you when they use your brand name. Obviously, you are looking for mentions with positive sentiment in a relevant context. Sharing on social platforms, and the general social buzz around your content is a signal to Google that the content is useful and appreciated. And when recommending content as a solution to its user, useful and appreciated are high on the list of priorities.
The raters look carefully at the quantity and quality of the content, the user-friendliness of the design, and the navigation of the site. Google claims to have “very high Page Quality standards” for such pages because low-quality YMYL content can directly affect readers’ well-being. E-A-T is incredibly essential to Google; in the guidelines, they use the words expert, authority, and trust over 200 times.
Users need to be able to consume your content easily on a mobile device. Google evaluates your content according to its performance on a mobile device, so it is vital you get this right. Google has a tool to test your pages for mobile-friendliness. Schema markup explains your content to Google in a manner it understands, making it easy to digest and understand. Google has a tool to test the schema.org markup on your pages. Indexability – Once Google has seen your page, it needs to be sure that you want it to show that page to its users.
It is used to understand the nuances and context of words within searches, and it helps provide better matches to the queries with more relevant results. Consumable – This is an awful word, and I apologize, but Google wants to send its users to the kind of content they want to engage with, in a format they can consume.
RankBrain and BERT are the most famous machine learning updates. Rank Brain is a machine-learning artificial intelligence system Google uses to help sort through its search results. BERT is a neural network-based technique for natural language processing , and it stands for Bidirectional Encoder Representations from Transformers.
Furthermore, they are looking to see if the content is credible in the context of the solution it aims to provide. Here is a brief overview of what Google raters are looking for to identify quality content . Google has thousands of quality raters, and they are used to help improve the search experience.
Freshness – Regular updates of your content indicate to Google that you are providing up-to-date information. Once again, it wants to satisfy its users with relevant and accurate information. Schema.org markup – Put simply, schema.org markup explains your content to Google in a format it can easily digest and understand. Schema.org markup is a BIG help to Google, and it can also prove invaluable in helping you rank at the top of SERPs when these include a Featured Snippet or Quick Answer. Code quality – Google needs clean, clear code to be able to digest and understand your content efficiently and effectively. It just means you need to ensure Google can access its contents efficiently in every case. Here are the main Search Engine Optimization factors you need to get right to help your content to rank higher in Google .
Google uses the acronym E-A-T — Expertise, Authoritativeness, and Trustworthiness — which could also be expressed globally as credibility. They are judging credibility or E-A-T at three levels — the page, the author, and the website.
The noindex tag in the head section of your pages allows you to indicate to Google whether or not you want it to consider a specific page for its search results. Crawlability- Google needs to be able to access your pages and digest your content. The term “crawl” basically means access and read a webpage. If Google cannot access your content, it cannot offer it in its results. Examples of crawlability issues are not allowing Google to crawl your pages — a file called robots.txt is where you can give or refuse permission to Google to access specific pages of your site.