That said, the majority of SEO work focuses on organic traffic. Organic traffic comes when you don’t pay Google for anything — your SEO practices are simply so good that you reach the top spots by yourself. Search engines like Google and Bing are website aggregators — this means that when you search for something using them, they give you hundreds of results related to what you typed in. SEO has become an essential tool for businesses big and small, as they compete to have their websites shown to the widest audience possible. Search engine optimization, or SEO, is an incredibly important part of website building. Twitter icon A stylized bird with an open mouth, tweeting.
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. SEMrush columnists are authors who had proved website ranking checker com their expertise in digital marketing and contribute regularly to our community. No one single thing will revolutionize the performance of your SEO strategy.
All the elements I described above work together, and it is the combination of all the signals Google reads that will make the needle move for you. Some of your efforts will pay-off in the short term after they are implemented. Changing meta titles, headings, or improving the content on a few pages are typical examples. Pieces using data – Create content that includes unique and helpful analysis of data, especially original data.
So focus on bringing real value to your audience with every piece of content you create. Authorship – Identify the author explicitly where appropriate.
If they have great E-A-T, this will bring credibility to the content. Rich content – Include rich content such as audio, video, and illustrative images whenever feasible. Google is not capable of understanding the content of images or videos. So, when you do include these richer formats, accompany them with the appropriate meta tags to help Google and those with visual impairments understand what the image/video is about. You could also include a written version to make it easier for users who prefer written content. Writing style – Keep your writing simple, clear, and focused. Keep sentences short, break the content into logical chunks, and stay on topic.
Quality content that brings value to users is what everyone is looking for — website owners, journalists, influencers, bloggers, Google, and even us as users. For it to work, your content HAS to be of great quality and bring value to their users — exactly the same conditions that we mentioned for Google earlier. Video – Google is including more and more video in search results.
Organize your content so that the value it provides is easy to identify, understand, and engage with. An accurate meta title that describes clearly and unambiguously what the content of the page offers to the user is supremely important — it is the reason they click on your result or not. Meta titles and meta descriptions- These areas of a page determine, in many cases, what Google shows its users in the search results. User interface – As we saw earlier in the raters section, Google wants to recommend sites that appeal to users both in the design and the comfort of use. Your site layout needs to ensure that when the user lands on your page that they find it attractive, they understand at a glance what your page offers, and they grasp the navigational options that they have. You want them to interact with your content and then want to investigate further. Mobile-friendliness – Every page on your site needs to be mobile-friendly.
Google is including these in the SERPs more and more, especially on mobile. Long-form guides – These may involve a lot of work, but this type of content can really help your audience understand a specific or a wider topic in depth. They are easy to digest, easy to understand, and easy to engage with.