Introduction To Search Engine Optimization

It also lets people watch your video on a noisy train or in a quiet library with the sound muted. In essence, captions make your video viewable, understandable, and enjoyable for a larger audience. The simplest solution is to send your videos to a professional video transcription service. Professional video transcription is high-quality with quick turnaround time. There are a couple of options for adding captions to YouTube videos. Some YouTubers use the automated transcript as a starting point and manually clean up errors.

As we’ve learned, Google prioritized video in search results. But if your video lacks the appropriate metadata, it won’t be able to prioritize it. Ideally, you want an image that is a great visual representation of your target keyword; this will take your presence in relevant results even further. YouTube uses your transcript and captions to rank your video accordingly. Just make sure that you are including an accurate transcript, as you wouldn’t want YouTube’s auto-captions to botch your keyword. Trying to ride trending topics irrelevant to your video content will only result in a negative score later.

High quality and relevant content will increase the chances of your website being bookmarked by visitors. Save your content ideas in one place across all the document apps you use. If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.

Remember, if you plan to post your video on several domains in addition to YouTube, you should vary the keyword phrases slightly. You don’t want to compete against yourself across different sites.

After promotion and traffic have waned, place your video on YouTube. Subscribers can generate a lot of watch time within the first week your video is published. The more you can amplify user experience and engagement in the first seven days, the better.

Your content needs to be high quality, recent, and relevant. To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back. If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now. This makes it extremely important to optimize both your page speed andserver response time.

First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking. I’ve identified the top 34 ways to improve your SEO ranking. There are certain things you can do to increase your chances of getting ranked higher on Google searches. The reason why other websites are ranking higherthan you on Google is because they are making a conscious effort to improve their digital marketing consulting SEO. That means if you’re not number one on the page, you just missed out on a third of potential traffic. Last but not least on our list is RavenTools, an SEO audit and marketing reporting tool that’s designed for agencies, but can be used by any brand looking to analyze their SEO, PPC and social media progress. Optimize your YouTube video page using keyword variances and adding captions.

But on the flip side, if your page loads fast, people will keep coming back. As a result, those negative interactions will hurt your ranking too.

So for example, 50% completion of a 10-minute video will rank higher than 100% completion of a three-minute video. It’s important to hook your viewer in the first 15 seconds with a teaser. If your video describes how to do a DIY project, show the viewer the finished product at the beginning to spark their interest. You want to avoid having a long introduction without speaking.

The description field fits 4,850 characters including spaces. That’s usually enough to fit a transcript for a dialogue-heavy, 10-minute video. You can always add a truncated version of your transcript with a link to the full version on a separate web page. Closed captions make your YouTube videos accessible to viewers who are deaf or hard of hearing.

It might be a good idea to post on a regular schedule so your subscribers know when to expect a new video, and can make sure to watch. Ok, not quite, but Google does understand what searchers mean. You might be tempted to title use the #1 searched phrase or term as your title, but don’t. Instead, answer the user’s question in your title, and add the search term to the description. Watch time refers to the actual time spent watching a video .

You can also use Google Trends and Google Adwords Keyword Planner to get a sense of what phrases are more or less popular in search queries. The video description is the best option for displaying your transcript on YouTube.