Optimizing a Web site for search engines should entail optimizing the Web site for users. Done properly, it should result in a better user experience, while ensuring that search engines index and rank the Web site well. This provides valuable information about search terms you may want to target for SEO purposes. Some are made available by search engines, and some are developed by agencies and individuals who specialize in SEO.
A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%. is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google. Keyword research to find the types of keywords customers are searching. In personalizing search, the search engines are trying to align with what they have determined would be more appropriate for that user. By localizing search, search engines are presenting information in the language and geographic context of the user.
Once you’re done, just sort the results based on the best mix of traffic, KD and buyer intent. Unless you used Ahrefs, you won’t have keyword data for the phrases you picked. You need to determine keyword difficulty, search volume and buyer intent to know which keywords to use. This nifty tool shows you all the keywords your competitors are ranking for but you aren’t.
Quirk has released a Firefox extension called SearchStatus that is exceptionally useful to the SEO community and is downloaded thousands of time each month. Each time someone mentions this SEO tool, they link to Quirk. If people find your site useful, they are more likely to link to it. It is not necessary, nor possible, to try to write content that will appeal to the whole Internet population. Focus on being the best in the industry you are in and in providing value to the members of that community.
and are willing to trade personal information to benefit from better-quality results from the search engines. Search results are personalized to, or vary according to, what search engines think a user is actually interested in. Implicit personalized search is based on data and information search engines gather by analyzing users’ behavior.
Make sure that valuable content is themed around your key phrases. The search engine algorithm will also determine the relevancy of the referring Web site to the site being linked to. The more relevant the sites are to each other, the better.
Search engines will track the pages users frequently visit or how they use certain sites—such as Gmail or bookmarking sites. Based on this, the search engines will predict what a user is probably interested in and tailor the results it presents to that user accordingly. Explicit personalized search is based on an interpretation, by the search engines, of data and information the users provide directly to search engines, such as location, age, language, and gender. The first two trends revolve around how the search engines are trying to accommodate the geographic and personal preferences of a user so as to present them with the best contextual results.
By localizing, the search engines are presenting information in the language and geographic context of the user. As the search engine algorithms become more sophisticated, they assess Web sites in more complex ways to arrive at suitable search results. There are significant changes on the horizon in how search engines will index and present their results. These changes are aligned with a goal of sorting through the exponentially increasing amounts of data available on the Web and giving users better and more targeted search results, which they will find useful. Links are also a way of validating relevance and indicating importance. The more important a site is deemed, the better it will rank on search engines. Widgets, browser extensions, and other useful software that users love to use all help generate links for a Web site.
Type three competitors in the top three fields and your site in the bottom. Feel free to remove the volume minimum if you don’t get enough results – some niches won’t have high search volume. I just do that to keep it to the highest potential keywords and to keep the total number manageable. We still need to understand search volume, difficulty and even buyer intent before we pick the ones we use in our store. You’ll rank for keywords that don’t get a lot of traffic or don’t cause customers to buy. The keyword “Dachshund gifts” gets ~11,000 searches per month on average, according to Ahrefs (a tool you’ll learn about in a later section). Assuming 35% of those clicks go to the first result , ranking #1 for that keyword would get you 3,850 clicks.