What Is Seo? Introduction To Search Engine Optimization

So if they are more trusted, then links from those sites are worth more. Likewise, some sites are more relevant than others to specific terms. The more relevant a site, the more value is transferred by the link. Well-known and established news sites, government sites (.gov), and university domains (.edu) are examples of sites from which links can carry more weight.

A contingency plan, such as a prepared PPC (pay-per-click) campaign, needs to be in place to cope with a sudden drop in rankings. Google offered a new feature called real-time search, which went live in December 2009. With real-time search, Google now displays a dynamic function in its SERPS, where you can see the latest mentions or URLs published on the Web, related to your search term. Unethical techniques that are used to get higher search rankings. Not all links are created equal because some sites are more trusted than others and therefore are “worth” more. Find out who is linking to your competitors and which noncompeting sites are ranking highly for your key phrases. Use this information to identify sites to target for link requests.

Another thing I’ll point out is all the text content — having content on your homepage increases your rankings. To do that, you need to send them the most internal links from your highest authority pages — which this bad example isn’t doing.

This was formerly called PageRank, but Google no longer uses that term. Ecommerce site architecture, or structure, is how you set up your navigation, category pages and product pages. At its core, it’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it.

Can be included in links when you don’t want to vouch for the target URL . Originally introduced by Google to try to combat and comment spam.

Typically, your home page is the most authoritative page on your site. Internal links from one page on your site to another pass some of that “link juice” or “authority” from one page to another.

Just eyeball it at “low,” “medium” or “high” based on its CPC in relation to the general CPC you see across most keywords in your niche. Take note of the volume and buyer intent in your sheet for all of your highly important keywords. Just apply filters like we did above to find the really great ones, then export and copy-paste to your spreadsheet. You can also sort this in by traffic in descending order just by clicking the Traffic column. If you like, you can put a minimum traffic filter as well, such as no less than 200 searches per month. Luckily, you can filter the results to get exactly what you’re looking for.

Specifically, I want to find my low-hanging fruit; the keywords I rank #5-10 for. For now, just record the keywords in your sheet and move on. However, do NOT blindly use the same keywords as your competitor! Just because they outrank you, doesn’t mean they’ve chosen the best keywords — they could just have a higher domain authority than you. …and scan their category and product pages for potential keywords. If you have competitors who rank higher than you in search results, you can use their site to steal keyword ideas. You can repeat this for all your seed keywords (such as “wiener dog” instead of dachshund).

You’ll target keywords that are too difficult to rank for, and you won’t make it to page one. Most pages rank for multiple keywords, and most sites will rank multiple pages. SEO is a holistic effort of all pieces of a business, including social media, marketing, web design, networking and copywriting. Updated and optimized HTML and XML site maps were added to the YPI Web site for seamless navigation by humans or search engine robots. The hypertext markup language header tags, with their new keywords, put emphasis on themes by using properly styled and valid HTML markup.

The creation of descriptive and unique meta descriptions that included keyword-dense copy helped reflect the content found on each page while also issuing a call to action for the user on the SERPs. Before optimization, the YPI site didn’t have many of the required elements for a successful SEO campaign. The technical considerations, essential to a site’s success, work hand in hand with traditional, keyword, and theme-focused SEO efforts. If a Web site uses black-hat SEO practices, and is caught by a search engine, the search engine is likely to remove the offending site from its index. Google has a list of dos and don’ts associated with SEO for those who run Web sites. Each update is an attempt to improve search results but can result in loss of rankings for some Web sites, depending on the update.

This handy tool scrapes Amazon’s autofill suggestions automatically for any keyword you type in. It gives you three free searches per day, so you don’t have to spend anything. To find keywords with Amazon, start typing in your seed keyword. To choose the best keywords possible, you also need to factor in buyer intent (aka “commercial intent”).