What Is Seo? Search Engine Optimization Explained

This relates to how much time people spend on your website per visit. Another factor that impacts your SEO ranking is so-called dwell time. Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly. What’s even more astonishing is that 75% people won’t even click on the second page of the search results.

You can see other keywords and phrases sprinkled throughout such as “budget” and “affordable.” And sure enough, when you Google “budget laptop” and “affordable laptop,” the post appears on page 1. Right away, you can see that “best laptops” is one of the post’s keywords.

These are links from another domain to yours, and each link is sort of like a vote. Not all votes are created equal, however, and links from high authority domains carry more weight. So if you have a page of composers that are similar to Mozart and you want to rank for queries about music like how to do social media marketing Mozart’s, you need to hold the search engine’s hand here. Crawlers are computer programs that browse the web, downloading copies of web pages for storage on a search engine’s servers. In order to do their jobs well, search engine algorithms need to examine almost every single page on the web.

Did the viewer leave the site after the video, or did they watch three more videos? YouTube wants people to spend more time on their platform, and therefore favor videos that help them achieve that goal. Although it may seem counterintuitive, videos that are designed to bring users to your website will hurt your SEO, because they move viewers away from YouTube. Google cares most about how viewers respond to your content because that’s what keeps people on their site. To check if you have a good keyword, simply search for it on YouTube and see how many “About results” it generates.

These algorithms sift through hundreds of millions of web pages, looking for specific signals, and ultimately show pages that display the most and the best signals to users. At the end of the day, having good SEO means that, when people search for words or strings of words related to topics on your website, your pages will be visible to them. Yoast SEO plugin is one of the best option to improve website ranking & traffic. Another off-page factor is your competition relating to the niche of your particular business. The competitiveness of your market therefore also has a major influence on your chances of ranking.

Many brands are doing amazing outreach with video, but many marketers fail to realize transcripts can do so much more. She outlines how to leverage video content for content marketing through video transcripts and derivative content. YouTube videos that have closed captions are proven to increase user engagement, earning more likes, shares, and comments than videos without captions. Higher engagement, in turn, boosts video search ranking factors. And of course, a higher search rank translates to more views – a study performed by YouTube revealed that captioned videos earn 4% more views.

YouTube is the second-largest search engine in the world — second only to Google, its parent company. And the platform is growing constantly, with 500 hours of video uploaded to YouTube every minute. The first step to creating a website with content that reads well to both humans and crawlers is to find out what people really want to know. If you do any sort of business over the web — whether you’re selling products or services online, generating leads, or bringing people in to a brick and mortar location — then you need SEO. External links are like votes, but they’re not the only kind of link. Search engines do this by counting external links — sometimes called backlinks.

Make them descriptive – Front-load keywords that are relevant to the article. Front-load your titles with keywords – You should front-load all of your keywords in your titles. People will typically only scan the first two words of a title. When that information appears on people’s timelines, all it takes is just one click for them to share it. If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking. Your content should be written in a way the majority of people can understand. If you want people to visit your site and spend time there, speak in terms they can understand.

Find monthly search volumes for each given keyword or phrase, along with the competition level . More than 600 online survey respondents, comprised of senior marketing personnel, provided feedback to the WVMC and ReelSEO about their video marketing strategies. Trends showed wider adoption of video into email marketing, social media, and content creation. Relevant, short (four-six videos), subcategorized playlists can greatly boost user experience and engagement. It also makes it easy to share multiple videos at a time, by sharing a link to the playlist instead of one video. Session watch time is another important measurement of user engagement. YouTube values how a video contributes to a user’s overall viewing session.

Just make sure whatever links you are building are also relevant as those links tend to have the biggest impact. There are a lot of different types of links you can get such as blog roll links, homepage links, links from blog posts, directory links, educational links, footer links, etc. SEOs have a tendency to build only one, instead of each, of these types of links. Not only will it rank for the long-tail keyword that you target , but it’ll also send you a lot of immediate referral traffic from the site you post on. I also recommend coupling your infographic with at least 2,000 words of high-quality content. That’s because Google won’t index the text on the infographic itself, so writing longform content will give you extra ranking power.

These links will direct visitors to other pages on your website. As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while. But what most people don’t realize is blogging also improves SEO rankings. If your website is just a wall of text, it’s going to discourage people from spending a long time on it. You can also strategically use keywords in the title of your image as well as the caption or description. You can also use your images to sneak in keywords by naming them accordingly. Websites that provide highly informative content typically have long dwell times.

Here are nine secrets on how to maximize views on YouTube and boost your video search ranking factors. A video can’t go viral if Google can’t understand what it is about. And since search engine bots cannot watch videos, they rely on accompanying text data to index them properly. Your best bet is to produce and publish great videos and then optimize them for search using video SEO best practices. With these tips, you can create a solid YouTube SEO strategy.